9 Psychological Tricks That Supermarkets Use To Get Customers To Buy More
Have You been to a supermarket lately and after coming back home realized that you have spent more than intended and now your budget is in a mess. You have succumbed to the psychological tricks that supermarkets deploy in their stores nowadays.
Stores have the huge marketing budget to make you trick more in spending, they tend to have a team of researchers and behavioural analyst to get to you shop more and more.
Here are some of the strategies used by supermarkets to trick us to spend more.
SALE! SALE! SALE!
Usually, stores create this sign in big bold letters outside their main entrance and this sign just create a sense of urgency in the mind of shoppers.
A SALE sign is usually a bait to increase the footfalls in the showroom or store and once you are inside you are likely to purchase a nonsale item.
Big Sized Wheeled Carts
Stores keep wheeled big sized carts so that you can purchase more and more, With less item in the basket, you tend to feel that cart is empty and there is a psychological urge to fill it up more.
A study shows big sized wheeled carts shoppers tend to spend 43% more.
The solution to this is to grab a smaller nonwheeled basket and put up items in the basket, once the basket will be heavier, you would be mindful about your selection as you don’t feel like lifting it for a long time.
Be Mindful that pricier products are arranged at the eye level and that trick you into spending more on a costly product. You can get a cheaper alternative if you look around sometimes.
Research also shows that people tend to gravitate towards the center of the display and people usually buy rapidly what meets their eyes easily.
The solution is to create a list and ask the store attendant to guide you about where your list products are available and cross tick the items you have got on your list.
Items Price Not Rounded In Whole Numbers
Most of the times you see the pricing as .99$ or 99 Rs or 2.99$ or 399Rs, so this is tricky in which you psychologically tend to think its a lesser amount than the whole amount and you tend to overspend.
So don’t trick yourself into thinking as something is cheap even if that is 1cent or 1 rupee less.
Music and Mood Manipulation
Research shows people tend to spend 20% when you find a good music and good ambiance in your supermarket or store.
Stores create a soothing and nostalgic environment for you to feel good and make you purchase more.
The solution is to bring your own earphones and music pod to the shopping and not get distracted by the soothing ambiance.
Stores have samples offers that trick you in trying and ultimately buying that item.
50 percent of the people who try a sample for free are likely to buy since they feel a sense of obligation and sense to pay the favor back by buying the product
You need to try to resist the free sample temptation which tricks you into spending more than you need.
How many times you bought a clothing from a store, tried it in front of your home mirror and realized the fitting is not looking that good as it was in the store mirror?
Research says People tend to spend 23% more if they feel that they are looking good in the mirror.
Some stores install mirrors which tend to make you look slimmer and thus trick you in buying more apparel.
Sometimes you even see the color of the apparel in your home differs from the color in that store, well this is due to the lighting effect.
So always be aware of, where these mirrors are and try not to get tricked away by those stores.
Also, try to see the clothing in a natural light before making a purchase.
Credit Card Offerings
We all have experienced there are several salespeople offering credit cards with heavy discounts on purchases in stores.
By paying through credit card we tend to overspend more than paying in Cash.
23 percent of people have experienced spending more while paying with credit cards than paying in cash according to a research.
The solution is to try to pay up in upfront cash and avoid credit card spending unless very necessary.
Checkout Aisle and Cash Counter
You have noticed that every shopper is moving out through a commonplace and that is the checkout aisle and that is the place where almost all the shoppers are exhausted.
These areas are stacked with candies, magazines and small items which are almost impulse and quick purchases.
The solution is simply to be aware of your spending in small denomination stuff as you tend to buy a product with a small price tag but that aggregates to a huge expenditure on a long term.
So, what are the tricks you fall into?
What are the steps you are taking to stop your impulsive purchases?
Do you blow your budget when there is a sale?
Please like comment and share if you like my blog